Priyanka Chopra Channels Pirate Vibes in NYC for The Bluff Promo

Priyanka Chopra Jonas is making waves far beyond the screen as she promotes her latest project, the action-packed thriller The Bluff, now streaming on Amazon Prime Video. Released on February 25, 2026, the film casts the global star as Ercell “Bloody Mary” Bodden—a fierce former pirate forced to confront her violent past to protect her family from a ruthless enemy.

In recent days, Chopra has brought that swashbuckling spirit straight to the streets of New York City, embracing what fashion observers call “method dressing.” Rather than opting for conventional red-carpet glamour, she has leaned into thematic outfits that echo her character’s pirate world, blending historical nods with modern edge.

During appearances across the city, Chopra has showcased a range of striking ensembles. One standout moment came on a snowy Manhattan morning when she stepped out in a charcoal-grey corset-inspired blazer with sculpted bodice, lace-up detailing along the sides and back, and a dramatic peplum hem. Paired with matching slim trousers and slouched knee-high boots, the look balanced power tailoring with rebellious flair—perfect for a character known for her commanding presence.

She didn’t stop there. For an appearance on The Tonight Show Starring Jimmy Fallon, Chopra arrived in a daring sheer black lace Epuzer tank dress featuring vertical ruffles that cascaded down the front, creating a dramatic mermaid-like silhouette. Priced at $2,540, the outfit played with transparency and texture, while her hairstyle—complete with a front braid and red highlights—added a subtle nod to her pirate persona. On the show, she even playfully donned a pirate hat during a game segment with host Jimmy Fallon, blending promotion with lighthearted fun.

Other sightings included a bold red dress layered under a burgundy faux-fur coat, topped with a feathered hat that evoked a modern pirate princess. She completed the ensemble with glossy boots and sleek sunglasses, turning a chilly New York day into a cinematic fashion statement. Elsewhere, reports noted piratecore elements like tricorn-inspired headwear, corsets, and ruffled details that have become signatures of her press tour.

Chopra’s approach reflects a thoughtful commitment to her role in The Bluff, directed by Frank E. Flowers and produced by AGBO, Cinestar Pictures, and her own Purple Pebble Pictures. The film, which premiered earlier at the TCL Chinese Theater, follows a retired pirate whose peaceful island life is upended by the return of her vengeful former captain. Co-starring Karl Urban, Ismael Cruz Córdova, Safia Oakley-Green, and Temuera Morrison, it delivers high-stakes adventure with emotional depth.

By channeling her character’s energy through fashion, Priyanka Chopra Jonas not only amplifies the film’s visibility but also demonstrates how personal style can enhance storytelling in the promotional space. Amid the buzz of its streaming debut, her New York appearances have reminded fans why she remains one of entertainment’s most dynamic figures—equally compelling on screen and in the streets.

As audiences dive into The Bluff on Prime Video, Chopra’s pirate-infused wardrobe serves as a stylish reminder of the fierce, unapologetic spirit at the heart of her latest role. Whether through lace, leather, or lace-ups, she continues to prove that promotion can be as bold and unforgettable as the story itself.