Influencer Act Wins Big at BW Digi Awards 2025

New Delhi, February 27: Noida-based digital strategy firm Influencer Act has earned multiple accolades at the BW Next Gen Digi Content Awards 2025, reinforcing its growing prominence in India’s influencer marketing ecosystem. The awards ceremony was held at Eros Hotel, Nehru Place, New Delhi, and brought together senior brand leaders, marketing professionals, and digital agencies from across the country.

The agency secured honours in three major categories: Best Regional Influencer Collaboration (Silver), Excellence in Finance Content Marketing (Gold), and Influencer Marketing Agency of the Year (Silver). The recognitions highlight the company’s performance-driven approach, structured campaign execution, and measurable digital impact.

Award-Winning Campaign Excellence

Influencer Act received the Silver award for Best Regional Influencer Collaboration for campaigns designed around culturally aligned storytelling and vernacular creators. By leveraging regional voices and localized narratives, the agency successfully delivered authentic engagement across diverse Indian markets, strengthening brand relatability beyond metro audiences.

In the finance category, the agency earned Gold for Excellence in Finance Content Marketing. The award recognized its ability to simplify complex financial concepts into accessible and relatable digital narratives. With a growing portfolio in BFSI-focused influencer campaigns, the firm has emphasized trust-building, regulatory awareness, and compliance-sensitive communication strategies — critical elements in financial sector marketing.

Additionally, Influencer Act was named Influencer Marketing Agency of the Year (Silver), acknowledging its comprehensive campaign management framework, strong creator partnerships, and consistent delivery of measurable business outcomes.

Performance Metrics Driving Recognition

During the financial year 2024–25, Influencer Act executed more than 150 influencer-led campaigns across sectors. The company reported a cumulative campaign reach exceeding one billion impressions across digital platforms — a milestone that underscores its expanding footprint in the industry.

According to internal performance data shared by the company, campaigns delivered engagement rates approximately 8% higher than prevailing industry benchmarks of 2.5%. The agency also reported an average return-on-investment (ROI) uplift of 4.5%, driven by cost-efficient influencer selection, targeted audience segmentation, and data-backed optimization strategies.

These metrics played a key role in securing recognition at the BW Next Gen Digi Content Awards, which evaluate innovation, effectiveness, and measurable impact in digital marketing and content strategy.

Audience-First Strategy

The company attributes its performance success to an “audience-first” campaign philosophy. Before launching any influencer collaboration, the agency conducts in-depth research to assess product relevance, real-world utility, and audience alignment. This structured evaluation model is designed to ensure that campaigns resonate organically with consumers while delivering tangible outcomes for brands.

A spokesperson for Influencer Act stated that the agency’s approach combines creativity with accountability. “When campaigns are rooted in genuine audience value and authentic storytelling, performance metrics follow naturally. We focus on aligning product utility with content narratives that feel relatable and trustworthy,” the spokesperson said.

Beyond Awards

While the recent honours spotlight achievements in regional influencer marketing and finance content, the agency emphasized that its portfolio spans multiple industries. Its campaign model typically includes audience research, influencer identification, regional strategy development, creative production, execution, and post-campaign performance tracking.

With the latest recognitions, Influencer Act plans to deepen its investment in regional influencer ecosystems, expand its footprint in finance-focused campaigns, and continue refining performance-led digital strategies.

The awards mark a significant milestone for the agency, positioning it among the emerging leaders shaping India’s next-generation digital content and influencer marketing landscape.